At Bajaj Allianz General Insurance, media relations is managed in-house and hence, we were looking for a partner who can not only track our coverage, but also share insights on how we can better our media presence. After much deliberations, we went ahead with ConceptBIU as they are a one stop shop for our requirements. Over a period of time, they have customized the media analysis report of the company with detailed PR metrics we wanted to analyse, both for online and print media. Their app also comes handy in case you’re looking at some immediate update. Our experience has been great, and they have helped us monitor and better our media presence with their quality inputs

Being a non-advertising brand, mapping earned media becomes an essential aspect in the process of franchise building. In fact measuring media matrices have always placed us as a leader not only in identifying our right partners but to enhance the partnerships and design our business strategies and align our communication accordingly.

The team at Concept BIU has been a true partner as we walk this journey and have never failed to walk an extra mile with us. We further strengthened our partnership with Concept BIU, from tracking to add analytics and measurement to our portfolio and look forward to see them evolve into a full service, integrated provider of communication solutions.

ConceptBIU has been an invaluable partner on our PR Measurement journey. With a defensible strategic focus on measurement, laced with robust pan India on-ground execution capabilities and the agility to turn around reports in a consistent manner makes them one of the best in the industry. The qualitative and quantitative insights provided month on month for multiple Godrej businesses vis-à-vis respective peer sets has helped us raise the bar of our external communications significantly over the years.