Concept's Business Intelligence Unit is a combination of industry defining Media Monitoring Capabilities, Analytic Tools & Consultative Client Relations. We deliver business critical news and information that can be used by leading corporates across industries to gain and maintain their competitive edge.
Top-of-the-line technology and cutting edge software solutions supported by regular manual interventions enable our team to track news across print, electronic and online media platforms, pan India. Thus empowering clients' PR and Communication teams to make informed decisions.
Our customized, up-to-the-minute, trusted data monitoring services allow client partners to keep their ears to the ground, while our keen analysis ensures they get a fair value vz-a-vz competition and are able to capitalize on opportunities while minimizing risks.
With a team strength of over 150 people, we create an efficient blend of media monitoring and research analysis professionals. Today we track over 1500 companies across 136 plus industries from over 40 cities in India and also maintain an archive of over 100,00,000 articles and counting since 2002.
1) Time Critical Capabilities
We provide 24*7 services to our clients through midnight updates, followed by early morning alerts and updates throughout the day from online, print and electronic media.
2) Extensive Network
With a presence in over 40 Indian cities, we cover all Tier 1 cities as well as reach all major Tier 2 and Tier 3 cities in India.
3) Tracking Universe
Leading the industry with the largest tracking universe of over 1125 publications on a national and regional level, we cover all major sectors in India. Our team also tracks over 150 websites and over 50 news channels, regularly.
4) Customized Deliverables:
All analysis reports meet the company specified parameters. Our team has the capability to include, suggest and improve on the parameters laid out.
5) Help Nurture Media Relations
An in-depth understanding of media and journalists' opinions and perspective enables us to guide client partners to relevant journalists who could define a relevant angle to every story.
6) Easy To Use Interface
Client partners can use our portal to build and download targeted searches, receive pertinent, critical information while filtering out irrelevant noise. Thus enabling quantitative analysis of where the company stands viz-a-viz competition.